It's like that milk ad

This may date me (and I never thought I'd say that, until I found myself dressed as Monica Seles one Halloween trying to explain to numerous drunk college kids that I was NOT a stabbed cheerleader with a tennis racket. But I digress.)

Do anyone remember the milk ad about the guy in "Heaven" with all the cookies he can eat, and thousands of empty cartons of milk? Remember the beginning, where he's on the phone, walking down the street? He says "something something mom, you're fired!" and BAM, hit by a bus.

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Where's our bus?